In my experience supporting Internet facing applications over the past ten years, I have observed organizations of all types (such as commercial, non-profits, education, or government) progress in their discipline to manage their Internet application service for their customers. Certainly economic forces move companies to focus on reducing cost instead of investing in growth, but the leveraging of technology also drives other trends (such as out-sourcing labor, cloud computing and visualization, and software simplicity). This convergence of business and technical market changes also provide the opportunity to strive for optimal integration of management tools, disciplines, and most importantly, metrics.

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